Women represent 59 per cent of all US consumers who play games on a mobile phone, according to
Electronic Gaming in the Digital Home, a new study from Parks Associates.
Furthermore, women comprise 61 per cent of all those playing mobile phone games 1 to 4 hours per month and 58 per cent of all those playing for more than 4 hours per month.
These findings concur with the overall demographic makeup of Internet gamers, where women are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role-playing games, and there is not a comparable group of male users in the mobile gaming space. BIOS: The Quality Tech Guide