Apple’s iPhone was a hit at Macworld and on Wall Street. Consumers, however, will have the first opportunity to give their verdict in
June. The company is moving into a cellular phone market with which it has little experience. iPhone prices have been set well above those of competitors, and depending on the outcome of an ongoing lawsuit, Apple may not be allowed to call it an “iPhone” at all. How the iPhone fares could go a long way toward determining Apple’s future. Not only has the company spent more than two years developing the product, but the phone is one of the key parts of the company’s broader effort to transform itself into a consumer electronics company.
Many analysts and investors — who sent Apple’s stock soaring after the iPhone’s unveiling — have seen it as one of the important potential growth areas for the company, particularly as sales Free Trial - Way Beyond CRM – Learn how Landslide can help you. of Apple’s popular iPod music players inevitably slow.
Apple has predicted a big future for the device. At the Macworld Conference & Expo, Jobs called it the best cell phone in the world and predicted the company will sell 10 million in 2008, equivalent to about 1 percent of the total global cell phone market. Technology News: Hardware: Will Apple’s iPhone Spur Revolution or Chaos?