Did you receive any spam in your e-mail in-box today? Is the sky blue? What about on your cell
phone? Do you remember receiving a cell phone ad ever? Few people have, but that’s about to change. Our cell phones — a vital link to friends and family, a lifeline in emergencies, not to mention a rescue from boredom in the grocery checkout line are about to become traveling salesmen that live in our pockets and purses.
Not satisfied with splashing ads on TV, Web pages, movie screens and even the LCD at the gas pump, marketers are greedily eyeing the last domain that hasn’t been swamped by marketing messages.
Cell phones are attractive to marketers because they go where we go. What’s more, about 52 percent of cell owners keep their phones on all the time, according to research by the Pew Internet & American Life Project. Turning cell phones into ’sell’ phones