This week Sony invited several hundred European camera journalists to Baveno, on the shore of Lake Maggiore in northern Italy, for the official launch of the Alpha A700, the company’s second digital SLR. I was there to cover the event for TrustedReviews, and to take a first look at this much-anticipated new camera.
Sony’s first digital SLR, the Alpha A100, was launched in June last year in a similar high-profile press event in Morocco. It has proved to be a big success for Sony, with sales of the camera putting the company into third position in the lucrative DSLR market ahead of industry veterans Pentax and Olympus, and mounting a credible challenge to second-placed Nikon, quite an achievement for a single product.
TrustedReviews - Sony Alpha A700 Preview