Finally Sony are making good their promise to bring a real Alpha system on the market that not only appeals to the amateur but the semi-pro and even the professional photographer alike with the introduction of the Sony Alpha 700. I do not wish to claim the Sony A700 to be the ultimate tool for professionals. These photographers most possibly use a DSLR of the same brand they already own as a second camera. However; a start has been made.
And a third body, this time a professional one, is ready to be introduced in 2008, as Sony showed us during the PMA 2007 in Las Vegas. Sony A700 digital SLR camera. Many people were eagerly awaiting the Sony DSLR-A700. Not only Alpha 100 owners felt ready to step over to a new semi-pro body, also consumers marking time looked forward to Sony’s next move. Personally I consider this new Sony Alpha 700 as Sony’s first real statement with its very own face. The Alpha 100 still showed clear signs of Konica Minolta but the Sony A700 is a D-SLR camera I would certainly expect to see from Sony.
Sony Alpha A700 Digital Camera Review Introduction