Despite sales that lag market-leading Apple by a significant margin, Microsoft continues to put up 
a brave front in its continuing fight for relevance in the digital music player market.
Microsoft says that it expects to sell about 1 million players by the end of June 2007. While this would likely trail Apple sales by as much as a 25 to 1 margin or more, the company says that would be a great start for its first entrant into the space.
In the holiday quarter alone, analysts expect Microsoft to sell anywhere between 300,000 and 500,000 Zunes. Sales would more than likely taper off rather significantly in the traditionally slow post-holiday quarters.
Although reviews of the Zune have pretty much been universally negative, Microsoft contends that sales continue to perform within expectations. Although the company in its first week managed to snag the number-two spot in sales rankings according to NPD group, it has since fallen to fifth. BetaNews | MS: We’ll Sell 1 Million Zunes by June