Among the news agencies to ink stories on this very topic late last Friday were Reuters, CNN, 
Business.com and The New York Times, not to mention half baked muppets like AOL and Fox News. So what’s go chins wagging this time?
The answer is threefold. 1. That new Microsoft golden boy Robbie Bach – who helmed the development of the Xbox video game business – has been appointed to over see the project. 2. That Microsoft’s URGE music download service which it announced in conjunction with MTV last December was merely a dry run for a broader Windows Media Player 11 based iTunes rival that will tie into its player. And 3. That Microsoft is already demonstrating a prototype player to senior music industry bigwigs in an effort to tie up licensing deals. TrustedReviews - Microsoft WILL Make iPod Rival, Apparently