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Making cell phones simple is hard

June 2nd, 2006 · No Comments

The Kansas City-area countertop installer recently traded in a number of feature-laden phones forCell Phone1.jpg a stripped-down model. He said he didn’t like using them to surf the Internet, rarely took pictures with them and couldn’t stand scrolling through seemingly endless menus to get the functions to work.

"I want a phone that is tough and easy to use," said Bales, 30. "I don’t want to listen to music with it. I’m not a cyber-savvy guy."

But the wireless industry needs him to be comfortable with advanced features and actively use them. As the universe of people who want a cell phone and don’t already have one gets smaller, wireless carriers are counting on advanced services to generate the bulk of new revenue in coming years. CNN.com - Making cell phones simple is hard - May 29, 2006

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