This is how Steve Jobs insisted on presenting Apple’s long expected phone, still dubbed iPhone, despite the fact that Linksys had 
previously launched a phone with the same name. Apple first ventured into the world of mobile phones in collaboration with Motorola. Motorola ROKR, the first mobile compatible with iTunes, was launched in 2005 but didn’t prove to be a massive success. The fact that Apple registered the “Mobile Me” brand last year gave way to a new wave of speculations. Now, at Macworld 2007, Steve Jobs finally put and end to the rumor mill and revealed the craved iPhone, a significant step made by Apple in the ever-expanding and profitable mobile world.
In his key-note, Jobs indicated that Apple’s smartphone will without any shadow of doubt be named iPhone, despite the fact that Cisco’s division Linksys had recently launched a VoIP phone named exactly the same. Many analysts speculated that, in resurrecting its long-dormant iPhone trademark, Cisco was attempting to benefit from the halo effect of Apple’s popular iPod music player.
In fact, at Macworld 2007, Jobs linked the presentation of its craved iPhone to the revolution produced in 2001 by the company’s most successful product, the iPod. He didn’t mention from the beginning that he would present to the audience and to the media an Apple phone, he just said (and insisted on this aspect) that everyone is about to see not less than three revolutionary products, which he sequentially brought to the screen behind him. iPhone: A Widescreen iPod, A Phone and an Internet Communicator - Tech News - Playfuls.com - Science & Technology