iPhone Insider has discovered that Apple has acquired the name "iMobile" for its 
upcoming cellphone. Apple chose to go with the name "iMobile" because they felt it best described the new revolutionary device. They stated that it was more than just a cellphone; but also a music player, video player, personal organizer, computer, etc. that you can all take on the go. iPhone Insider: “iMobile” - The New Name For Apple’s “iPhone”